Strategy / Positioning of New Products
- Supports the development of strategies based upon thoughtful consumer insights, thorough competitive and market analysis and a deep understanding of emerging North American and global cultural trends.
- Define and own the stage gate process to move through the pipeline.
- Define the positioning for new brands in the pipeline.
Discovery/Ideation (40%) - Support the strategic platforms and aligning and building a robust pool of ideas to mine.
- Build an innovation pipeline against strategic platforms
- Develop consumer research programs (with Insights) to answer key questions
Analysis - Analyze, recommend and lead as appropriate, transactions relevant to the company’s commercial success in new ‘white space’ markets.
- Lead the analysis protocol – business case development, simulated test market, concept testing and associated hurdles and tracking mechanisms.
Planning (process)
- Plan appropriately through each stage of the innovation pipeline to ensure adequate depth/resources to meet business objectives.
- Supports transitions of new products/new business projects to appropriate brand team following successful implementation.
- Partnership Management (External)
Develop supplier relationships to ensure Miller Coors is considered as the first option when suppliers identify new innovation opportunities.
Communication Management (Internal & External Stakeholders)
- This role requires communication skills across a number of parts of the business. These will include working across the sales and distributor network and the operations and supply chain teams.
- 5 years of experience in the consumer packaged goods industry, ideally in product/packaging development and innovation role with one or more blue-chip or food/beverage companies focused on driving growth through innovation.
- An exposure to and understanding of both immediate and take home consumer consumption is essential.
- Three-tier distribution system experience is desirable but not required.
- Possess an undergraduate degree; an advanced degree is highly desirable.
- A high work ethic and energy level.
- Strong communication skills
- Bias for Action
- Creating frameworks and structure from ambiguity