HireDiversity

Shanghai, CN

Marketing Manager, Customer Innovation- Emerging Markets-OCD-Shanghai-0000097V

Description

The Customer Innovation Manager is responsible for identifying and developing new products and growth businesses for the franchise within its current site of care. He/she will be responsible for conducting extensive customer and marketplace research and innovation sessions that lead to opportunity identification, market sizing, and channel strategy. They will become experts on their sites of care with a relentless focus on key stakeholders including clinicians (physicians, referring physicians, nurses and other KOLs), Providers (hospital administration), and patients. Additionally, they will partner with business partners and teams to reach the payer stakeholder. A proven track record with translating VOC into business opportunities and then successfully managing "Marketing Development Projects" to fruition is imperative.

Qualifications


He/she should possess: Strong analytical skills, expertise in finding deep customer insights, expertise in marketing strategy, business case development skills, intellectual curiosity, learning agility, demonstrated success across multiple categories/industries, experience in innovation and creating new businesses/products/services/models. A BA/BS degree in Marketing, Business, or a related field is required. MBA is strongly preferred. A minimum of 8 years of related marketing experience is required. Healthcare industry experience required (Consumer, Pharmaceutical and/or Medical Device and Diagnostics). Business modeling, Branding experience, and Diagnostics, Consumer branding experience is preferred. Direct to consumer marketing experience is preferred. Must be able to build solid market development plans to execute the team's strategy. Emerging Markets position will be based in Shanghai, China. Must be able to travel up to 35% domestically and internationally.

Primary Location:Asia Pacific-China-Shanghai-Shanghai
Organization: Johnson & Johnson Medical Shanghai Ltd. (7055)
Job Function: Marketing