HireDiversity

Rhein-Kreis Neuss, DE

Digital Strategy Manager for EMEA based in Germany-000005W6

Description

Janssen is one of the world's leading research-based pharmaceutical companies, with operations throughout the world.

We are committed to delivering great medicines and has introduced a range of innovative treatments that can make an important difference to the lives of patients with serious health conditions such as schizophrenia, epilepsy, multiple myeloma and HIV/AIDS. Medicines developed by Janssen are used to treat around 1,500 million patients every year.

Our ultimate goal is to help people live healthy lives. We are poised to serve the broad needs of the healthcare market - from patients to practitioners, from clinics to hospitals.

Janssen is part of the Johnson & Johnson family of companies, which comprises around 250 operating companies throughout the world and employs approximately 117,000 people in 57 countries.

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Digital Strategy Manager EMEA

(based in Germany)

In order to deliver on the ambitious goals for digital, Janssen EMEA, Pharmaceutical Companies of Johnson & Johnson is in search of energetic and entrepreneurial digital marketers which, as part of a European Integrated Brand Value Team (IBVT), will drive the integration of digital into the go-to market approach of Key Brands.

As IBVT member the candidate will contribute to the definition of a multichannel brand strategy (comprising online and offline integrated campaigns) in alignment to brand objectives and customer preferences.

The candidate will then support the IBVT and the local operating companies in the deployment of the digital activities, in close collaboration with IT EMEA.

Key responsibilities

· Builds a strong knowledge of the therapeutic area including key stakeholders, barriers and drivers

· Maintains an understanding of the online activity related to the therapeutic areas including brand digital footprint, communities and activities of online competition

· Is capable of acting as subject matter expert on Digital towards the IBVT, suggesting the right channels/activities to engage with specific stakeholder groupsDevelops and presents tructured Project Charters for initiatives, with well researched business cases and defined success measures

· Leads the design and deployment of assigned digital activities in collaboration with IT EMEA and local operating companies

· Sets & measures KPIs that are relevant to showcase business impact

· Forms productive networks with internal business partners, external customers & stakeholders and the vendor community

· Supports change management and adoption resulting from business initiatives, by participating in business change teams, user training where appropriate, and through regular review of metrics.

Qualifications


· Bachelors Degree, preferably in a relevant business-related discipline (marketing)

· 5+ years of experience in online marketing with a proven track record in developing effective digital strategies and delivering successful online campaigns

· Areas of expertise should include one or more of the following:

o Development of online platforms (including Search Engine Optimization)

o Social Media campaigns

o Mobile Solutions

o Search Engine Marketing (including Paid Search and Display advertising)

o eMail & Database marketing

· Past experience in an internet company is highly desirable

· Strong project management skills- demonstrated experience developing project plans, communicating changes and completing projects on-time and within budget.

· Excellent communication skills, verbal, written and presentation

· Strong team player who is able to work collaboratively - excellent interpersonal and facilitation skills; Ability to develop strong working relationships with team members

· High energy level, entrepreneurial mindset

· Experience in working within virtual teams

· Willingness to travel extensively across EMEA

Primary Location:Europe/Middle East/Africa-Germany-North Rhine Westphalia-Rhein-Kreis Neuss
Organization: Janssen-Cilag Germany (8000)
Job Function: Marketing