Summary/Overall Purpose
The Direct Marketing group is responsible for developing and implementing targeted direct response marketing strategies to support business line growth objectives. This position's primary role is to provide analytical support by way of marketing and consumer insights to inform our direct marketing learning agenda.
The Senior Consultant is expected to bring scientific rigor to marketing, fostering a test-and-learn approach, with the end goal of maximizing the effectiveness of marketing efforts. Also demonstrates a thirst for knowledge and natural curiosity that leads to continuous improvement in analytical techniques used and in marketing processes. In this position, the Senior Consultant will also manage a team of analysts. The specific focus will be on consumer loyalty and retention marketing programs within Direct Marketing.
Responsibilities include:
1. Support business objectives in making strategic data-driven decisions by analyzing, internally managing and reporting data
2. Design and execute complex analytics projects that involve data collection and statistical analysis
3. Contribute to problem solving, process design and analytical report development. Problem-solving continually involves new concepts and creativity where precedents are limited.
4. Support the design and analysis of direct marketing campaigns
5. Hires, assesses, coaches and develops staff. Provides oversight, coaching & management to individual contributors
6. Requires significantly complex decision-making and a high level of judgment to make appropriate decisions for diverse and ambiguous issues.
7. Generally involves a high degree of interpretation and analysis of somewhat obscure or inconclusive data.
Qualifications:
Experience
- 5+ years experience in direct marketing analytics, marketing insights, or statistical analysis with a proven ability to translate data and analysis into actionable business insights to a business minded audience
- Experience manipulating large databases as well as ad hoc data and reports to generate insights
- Proven track record of direct marketing tactics, creative thinking, and problem solving.
- Experience managing staff, cross functional and external partners in fast paced, deadline oriented environment.
- Demonstrated ability to lead professionals and manage others through influence and collaboration.
- Demonstrated ability to communicate technical messages and translate them into business level benefits.
Education/Training
- Bachelor's degree in statistics, mathematics, economics,operationsresearch, engineering,business, marketing, or related field required.
- Master's degree in relevant field a plus.
- Minimum experience: 4 + years experience in data analysis
- Understanding of statistical analysis
- Prior experience in database marketing, reporting, market profiling or general analytics preferred
- Understanding of SAS, SPSS, R, MATLAB,Stata,or other statistical analysis packages preferred
- Experienced in regression analysis using SAS
- Understanding of statistically designed tests and response models
- Strong analytical skills and ability to conduct complex data analysis using Microsoft Excel and Access. Demonstrated ability to manipulate data, understand complexities, and generate relevant reports.
- Team Management experience a plus
- Excellent organizational and communication skills required, both oral and written.
- Flexible and creative, with a collaborative work style. Ability to establish and maintain effective working relationships.
- Attention to detail and strong follow-through.
- High-energy and self-motivated.
- Proven ability to interpret data and express implications of analysis to clients
- Excellent analytical, written and verbal skills
- Proven self-starter with strong ability to meet deadlines.
External hires must pass a background check/drug screen.
We are proud to be an equal opportunity/affirmative action employer.