HireDiversity

Field Marketing leads the national and local marketing direction within the local market area by implementing brand, channel, customer and consumer strategies into their go-to-market strategies to achieve volume, profit and share goals.

Key Responsibilities:

Brand Building/Local Planning

• Drive brand positioning throughout the local market
  
• Customize central marketing direction for local market with an understanding of brand, channel, customer objectives and strategies
  
• Manage and execute against the various levers of the marketing mix within the local geography
  
• Implement portfolio and brand strategy
  
• Audit distributor POS to ensure alignment with brand strategy and compliance
  
• Collaborate with Strategy and Planning to develop region/local market area annual and 3 year plans
  
• Support annual and distributor plan as it relates to brand/channel strategy
  
• Co-lead the trimester go-to-market plan

Thought Leadership and Key Stakeholder Coordination

• Ensure the brand/channel strategies are communicated with MillerCoors sales/distribution
  
• Share learning's and expand best practices
  
• Develop and maintain positive, constructive business building relationships with internal/external team members

Program/Key Initiative Development

• Direct selling and execution of Brand initiatives and programs
  
• Develop local programming that is aligned with brand positioning, consumer and channel strategies
  
• Partner with chain managers to develop local programming
  
• Activate and develop local support plans against new brands, national packaging innovations and local promotional packaging opportunities
  
• Manage local sponsorships/alliances
  
• Lead local agencies to deliver the best in class initiatives

Talent Management

• Combine clear articulation of expected team and indivdual performance
  
• Develop a results orientated culture
  
• Actively manage conflict through a constructive debate and action

• Relevant 4 year degree with 5 years sales/marketing experience within a blue chip consumer goods company is required
  
• Master's degree, pref'd
  
• Sound business understanding of: brand, retail/channel, consumer strategies and 3-tier distribution
  
• Field, brand or customer marketing or agency experience pref'd
  
• Experience managing agencies
  
• Ability to manage a broad range of marketing tools, including: strategic development, planning, budgeting, business analysis, advertising and promotions, merchandising and research and analysis
  
• Strong business acumen
  
• Proficient MS Office Suite
  
• Clear, concise verbal and written communication skills
  
• Strong decision making skillset
  
• Attention to detail, planning and organization
  
• Ability to persuage and negotiate