The Product Management job function is responsible for all product management activities for an existing product line and/or product category. The Product Management job function is responsible for leading work throughout the product management process.The Product Management function will ensure that the products brought to market meet customer (e.g., member, broker, consultant, purchaser, internal customers, etc.) needs and expectations. The Product Management job function is also responsible and accountable for leveraging the applicable components of the Product Development and Management Process (PDMP) and Comprehensive Delivery Process (CDP). The Product Management job function is responsible for leading Executive Sponsorship and stakeholder engagement throughout the lifecycle process.
Essential Functions:
- Integrates multiple complex business cases into a Product Management portfolio plan or agenda for a given market segment & makes recommendations on a series of complex actions necessary to achieve the correct product mix to meet customer needs.
- Understands the planning & processes of online & offline touch points, synching the user experience across channels (web, IVR, phone, in person, etc) & supporting multi channel experiences & escalation)
- Identify new Internet business opportunities born out of integration across complementing product lines & services or sales channels.
- Conduct solution-level SWOT analyses & work w/ fellow product strategists to formulate a solid business proposal. Build out product integrations w/ flagship products for increased market traction & increased cross-cell opportunities.
- Leads consultant level engagements of moderate scope for a given market space, business segment or Product Management Program.
- Accountable to Regional and/or Functional leaders for the delivery of key financial performance of a KP product in the marketplace, ensuring that results meet or exceed those outlined in the Product Management/Development Business case.
- Accountable for remediation of all key issues/problems necessary to move a product initiative from critical status (red) to on-track (green), as well as identify future marketplace opportunities. This is accomplished through the influence & negotiation w/ key cross-functional stakeholders & project/program owners.
- Manages assessment of performance enhancement opportunities, line extension opportunities, & retirement recommendations.
- Participate in product release lifecycle from development to marketing & evangelism.
- Work w/ development & quality assurance through design & construct process to ensure synchronization between requirements & products features.
- Participates & leads cross-functional teams of personnel on routine & entry-level scope activities that support Product Management goals, activities, processes & programs.
- Author product marketing collateral & tools highlighting new product features & benefits.
- Acts as subject matter expert/content owner for key Product Management Program policies & procedures
- Initiates revisions to program policies & procedures when needed to implement best practices.
- Makes presentations to cross-functional leaders & Sr. Leadership.
- Construct solid business cases to validate future internet product/channel direction via high level business requirement identification, revenue forecasting & analyst & customer feedback
- Assume other duties as assigned.
Qualifications:
Basic Qualifications:
- Minimum: Five (5) - eight (8) years of related experience.
- Five (5) - eight (8) years of experience of assessing key customer requirements within a given market segment.
- Five (5) - eight (8) years of experience in a product development capacity.
- Preferred: Five (5) - eight (8) years of experience in health care industry.
- Five (5) - eight (8) years of years Health Insurance, Health Plan Administration, Healthcare, Benefit Administration, or Benefit Policy Experience a plus.
- Strong foundational understanding and experience navigating IT processes, org charts and accountabilities, preferred.
- Four (4) year degree in related field OR equivalent experience.
- Master's degree preferred.
- Thorough knowledge of policies, practices and systems.
- Complete understanding and broad application of principles, theories, concepts, practices, and standards in applicable discipline, plus working knowledge of other related fields.
- Full knowledge of industry/insurance practices.
- Broad application of principles, theories, and concepts in applicable discipline, plus working knowledge of other related fields.
- Thorough knowledge of benefits, benefits administration and health care delivery from either or both a provider and payor perspective along with insurance industry policies, practices and systems.
- Deep knowledge of online design principles, work trends, competition, technical limitations in order to design products and relationships between suites of related products appropriately.
- A detailed knowledge of web development process (a requisite in order to be able to parse down the work properly, frame/phase the work so that it can be implemented and rolled out effectively, to meet expectations, deadlines and budgets).
External hires must pass a background check/drug screen.
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