Position Description: Research Project Leader will be responsible for driving the market and customer analysis required to support the verticals strategic initiatives. As part of the analysis the Research Project Leader will work with the teams to identify target customers. In addition, the Research Project Leader will guide the teams in developing strategic messaging for the value proposition and solutions positioning and support the Solutions Manager’s in executing proposals
Requirements:
- Bachelors degree in business, logistics, or research or 8 years of equivalent work experience
Additional Requirements:
- 3-5 years of research experience.
- Strong research skills.
- Strategy Development experience.
- Project Management experience.
- Expertise in writing and proposal work is required.
- Ability to interact at an executive level.
Responsibilities:
- Market research – research, evaluate and deliver a meaningful analysis to the organization on specific market segments
- Driver the target segment and customer identification for the strategic initiatives of each of the industry verticals
- Driver yearly project plans for strategic initiative research, market analysis support, and target customer identification
- Value proposition identification and creation for strategic initiatives
- Develop communication method for sharing market and industry information with the organization
- Participate in voice of customer surveys and incorporate into value prop analysis
- Develop strategic messaging for value proposition and solution positioning
- Lead Generation – drive the integration with Lead Gen on the strategic initiatives, the target customers, and the value proposition
- Perform all activities required by a solutions manager which includes: *project management *writing of proposal responses *demonstrating value prop through Power Point presentations *Leadership and issue identification
- Learn the solutions role for each vertical and Ryder Dedicated – ability to backfill when needed