This role leads the development and implementation of analytic expertise in the diagnosis and reporting of prioritized issue-based questions to understand in-market performance. This role is responsible for the provision and socialization of a coherent and integrated perspective across a variety of data sources that drive decision-making in various parts of the organization and the leadership in the development of advanced analytics to more successfully drives these decisions. This role not only supervises the production of various work products which inform management decisions but also determines how the data bases on which these work products are based converge to provide a single point of view regarding key management issues. While this role will not have administrative responsibilities for the maintenance of these data bases it will be responsible for providing and gaining organizational alignment as to how information from these data bases are to be used and how they are inter-related to achieve the coherent perspective described above. Included among these data sources are all of the Nielsen/IRI transaction and panel data, Opturaâ Safeway Customer Loyalty information, Krogerâ Dunnhumby data, consumer tracking information, Beer Institute Shipment and STR data, internal sales data from Margin Minder and One View. This role has two direct reports and a total team of five and will oversee our dedicated Nielsen/IRI team (11 FTEs). This position partners with other Insights groups to provide an objective analysis of in-market performance and brand interactions and with other areas of the organization that rely on these resources including but not limited to; Marketing, Strategy, Forecasting, Sales, BIS and Brewing. Success in this role will be measured by the degree to which it advances corporate initiatives in these areas through more consistent use of data and enhanced analytic approaches. Therefore the incumbent needs to have the ability to adjust analytics to various levels of the organization: deep at the lowest level of influence, while able to communicate effectively with the SLT in written and oral form.
Analytics and Reporting
§ Establishment of frameworks which guide and maximize the use of commercial data across the organization
§ Creation of observation-based insights through the investigative analytical approach to studying marketplace data (multiple sources)
§ Develop hypotheses and provide deep and actionable conclusions to drive assessment of key initiatives, competitive threats and influence change â across Marketing and Sales
§ Leads day-to-day Nielsen/IRI team priorities â including oversight of deliverable quality and impact.
Planning
§ Aligns projects to link to overall Company timelines, and uses influence management to anticipate and solve key conflicts/tradeoffs in timing
§ Anticipates needs of corporate functions for data reporting/support (Marketing, Sales, Communications, Strategy, SLT, Marketing leadership, Innovations)
People Management
§ Attracts, leads, manages and mentors employees in such a way to ensure retention, development and superior performance of talent
§ Sets priorities and monitors delivery against constituent expecations
Cross Functional (and within function) Collaboration and Communication
§ Communicates guidelines, and priorities
§ Anticipates and clarifies internal needs
Institutionalization of Knowledge
§ Work with supervisor to simplify and optimize information sharing across teams, with an eye toward consistency of metrics and focus on critical knowledge areas
§ Part of a team that partners with BIS to develop a roadmap to future deployment of analytics/scorecards to drive business acumen.
Education level and/or experience
- Master’s or Ph.D. degree preferred (social sciences, MBA, research focus preferred) with statistical/modeling expertise
- 6+ years of commercial/consumer research experience preferred – including syndicated data services, or marketing mix experience
- High level of analytics expertise, including an in-depth knowledge current modeling and statistical approaches
- In-depth working knowledge of statistical analysis systems e.g., SAS, SPSS, R etc.
- Demonstrated ability to leverage both analytics and conceptual application of learning (strategic thinking)
- Supplier Management – full lifecycle management skills Ability to synthesize information across varied to provide insights to key customers and clients, and is agile in communicating in a “level-relevant†fashion
- Demonstrated ability to establish systems and frameworks that have use over time in driving organizational decision-making Exceptional communication skills