Strategic Project Consultants provide strategic marketing direction for cross-functional initiatives impacting KP's current and/or prospective customers and members. Strategic Project Consultants are responsible for the following: synthesize data and marketplace information to determine the appropriate marketing strategy and experience for each initiative; position the project and communicate the approach via a marketing plan; identify required marketing resources; ensure the seamless integration and execution of marketing deliverables across all marketing channels (i.e. web, collateral, RFPs).
Essential Functions:
- Drives 1-2 marketing projects concurrently
- Assists in setting the strategic direction for the marketing projects and in leading the marketing sub-team
- Serves as marketing's subject matter/technical expert at a detailed subject matter level for several products or initiatives
- Contributes marketing content and reviews materials for accuracy and alignment with the strategic direction
- Supports the strategic marketing work of the Sr. Consultant I (i.e., develops meeting agendas; follows up on issues; directs a portion of the marketing strategy such as the Web experience)
- Serves as the marketing liaison for third party relationships with external vendors.
- Contributes to the achievement of department objectives
- Typical errors would cause moderate delays, inefficiencies and/or expenses
- Involves interpreting and analyzing established concepts
- Exercises judgment to make decisions for less defined issues and selects methods and techniques for obtaining solutions
- Requires moderately complex decision-making
- Develops solutions to complex problems
- May refer to established precedents and policies when making decisions
- Requires significant analysis to develop solutions for complex problems
- Provides professional/technical guidance to team members
- Influences others regarding existing concepts, processes and/or methodology
- Participates in determining objectives of assignment
- Works under limited direction
- Plans schedules and arranges own activities in accomplishing objectives
- Work is reviewed by management at key intervals for advice and guidance prior to completion
- Provides periodic informal work guidance/direction to, and training of team members
- Provides performance input and recommendations to management for development/training plans
- May have guidance and oversight responsibilities
Qualifications:
Basic Qualifications:
- Minimum: Four (4) - eight (8) years of related experience
- Preferred: Six (6) plus years experience OR master's degree and two (2) years of related experience
- Thorough knowledge of policies, practices and systems
- Complete understanding and application of principles, concepts, practices, and standards
- Full knowledge of industry practices
- Broad application of principles, theories, and concepts in applicable discipline, plus working knowledge of other related fields
- Healthcare industry preferred
External hires must pass a background check/drug screen.
We are proud to be an equal opportunity/affirmative action employer.