Develop and maintain account plan | § Annual plan and trimester updates § Customer priority and opportunity discovery § Align with class of trade and regional strategy § Volume and profit forecast § Identify make plan imperatives & needed resources § Management unit alignment, communication § After-action review; implement changes | ||
Sell plan to the customer | § Call on buyer, retail operations and any internal/external resources that can influence execution § Follow MillerCoors call planning and reporting routines § Execute the call and sell single sales objectives. Applies appropriate presentation and selling techniques. § Communicate call results to network; coordinate execution. | ||
Customer stewardship. Improve MillerCoorsâ relationship and alignment with the account(s). | § Penetrates customer organization to identify decision makers and influencers § Builds rapport, trust and credibility § Champions assigned account through MillerCoors system § Shares customer Best Practices across team, regions and distributors | ||
Category management & performance analysis | § Brings category knowledge and retail solutions to the customer § Understand and applies appropriate services and retail solutions § Guides analyst resources to uncover performance issues and opportunities § Sells category/space management initiatives | ||
Chain P&L management | § Monthly volume and profit forecast § Track & evaluate performance § Drive favorable mix to achieve volume, share and profit goals | ||
Execution management
| § Coordinate alignment of programming with mgt units and distributors § Work with marketing resources to develop and deliver customized programming. § Coordination distributor price reporting for customer § Align supply chain resources to satisfy customer requirements, aligned with strategy § Regional/store visits to check on execution and opportunities |
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