HireDiversity

Zug, CH

Strategic Marketing Manager - EMEA-000008NL

Description

LifeScan is a division of Cilag GmbH International; both companies belong to Johnson & Johnson family of companies. LifeScan is engaged in the manufacturing, global distribution and marketing of blood glucose monitoring systems for diabetic patients with markets spanning across Europe, Middle East and Africa, Canada, USA, Asia Pacific and Latin America to create a world without limits for people with diabetes. In order to meet market needs, LifeScan has centralized its logistics structures, distribution and finance processes.

Role Description:
Responsible in contributing towards the short and long-term portfolio and business planning to achieve profitable Brand market share growth consistent with patient and customer needs, corporate strategies and priorities of the overall Diabetes franchise mission & strategy.

Key Responsibilities:

1. Strategy and Brand
Actively participates and support the development/execution of the overall EMEA marketing strategy
Portfolio & Brand strategy
o Facilitates the incorporation of the broad industry perspective of the total diabetes category into annual SMBG business plans and forging key alliances (e.g., industry associations, J&J affiliate companies, agency and key suppliers) that have far reaching impact on the business
o Supports the deployment of plans that address unmet patient and customer product/service needs in collaboration with the Regional Director of Marketing/ Cluster Marketing and Global Marketing teams.
o Work collaboratively with Sales/Customer Service/Market Access/Medical Affairs to ensure effective resource allocation in achieving the overall Marketing commitments (both personnel and financial resources).
o Ensures appropriate and timely communication on global/regional brand strategy, architecture and executional guideline ("footprint") to markets.
o Supports in defining and deploying the EMEA Positioning & Messaging in collaboration with cluster/countries marketing team.
o Supports the facilitation of global/regional communication to ensure brand consistency across EMEA through the Cluster Marketing and Commercial Team.
o Pro-actively chart portfolio risk management trends and supports in the development/deployment of mitigation plan across EMEA region with relevant cross-functional teams.
o Ensure long-term profitability and brand competitiveness
New Product Development & Services strategy
o Partner with cross-functional commercial stakeholders to effectively utilize 'Voice of the Patient & Customer' insights in developing profitable and innovative programs.
o Collaborate with global cross-functional partners/regional in translating unmet needs into new products/services with i.e Digital, Direct to Patients
o Build alliance with internal relevant stakeholders in building key business-benefit and patient care alliances (e.g., industry associations, J&J affiliate companies, agency and key suppliers, trade account partners) that have far-reaching impact on the business
o Act as the main interface between EMEA and Cluster/Country teams in shaping the development strategies and plans for new products and services identification and commercial viability.
o Supports the execution process for the New Product Stage Gate process to ensure success of new initiatives.
Professional Marketing
o In collaboration with Medical Affairs, to advance, promote and establish plans and processes, which add significant value to the patient care and the business; strategic development of patient and HCP marketing programs and communication
o Partner with EMEA/Cluster/country teams in the identification and prioritisation of KOL advocacy and education strategy; claims and clinical publications to support; communicates and collaborates with the EMEA Medical Affairs team to realize these strategies.

2. Financial:
o Participate in developing product forecast
o Develop P & L, budgets related to the portfolio
o With Medical Affairs and Market Access, support the development of client specific analysis describing the effect of programs on quality outcomes and healthcare costs

3. Processes & Knowledge
o Part of the team in fostering creative , innovative, and results oriented environment with key functional areas (e.g. sales) and agency partners through effective business partnering sessions and communications, with effective resource planning that adjusts quickly to a shifting competitive landscape, and by creating streamlined efficient decision-making processes.
o Ensure timely and appropriate systematic documentation of new product and services development tools and processes including business planning, standard operating procedures, stage gate, (regulatory/legal copy clearance), claim development.
o Manage third party relationships as required, coordinate implementation of pre-launch and launch programs for new product and services
o Perform continuous quality improvement activities and intervention effectiveness studies.
o Manage multiple projects
o Oversee implementation and evaluation of all activities within assigned relationships to ensure that goals and objectives are accomplished within prescribed time frame and budget as it relates to assigned product.

4. CREDO Leadership
o Embodies the Credo in all internal and external interactions and conducts business in compliance with ethical and legal requirements.

5. People Leadership
o Motivates, inspires and influences others across the organization and enterprise to achieve results
o Fosters a culture for innovation.
o Recruits and hires the right people.
o Builds, manages and develops the Marketing team.
o Develops, coaches and engages talent, and ensures bench strength for the future.
o Establishes and maintains strong relationships with key external and internal stakeholders to attain business results.

Qualifications


Experience:
A minimum 5 years of successive track record in portfolio management, product and services development and/or strategic marketing experience in EMEA is required.
Additional experiences in:-
o Consumer/Pharma OTC & Medical device environment preferred;
o Developing and managing relationships with key medical opinion leaders;
o Developing and executing marketing and promotional programs across a variety of media;
o Strong provider, payer and professional/consumer marketing;
o Creation of clear marketing requirements documents and lifecycle plans preferred;
o Strategic utilization of market research techniques is required.

Key skills and attributes
o Understands how the business operates through multi-cross functional experiences, with emphasis on marketing and sales experience applied in varied contexts - customers, competitors, markets, products, geographies, etc .
o Demonstrated success at leading, interdependent partnering and management of cross-functional teams; demonstrated ability to work cross-culturally and influence/inspire people without daily face-to-face interactions.
o Core marketing skills (i.e. branding, positioning, claims, packaging, messaging, agency management) is required.
o Strong presentation and communications skills are required.
o Operational excellence and exceptional business and financial acumen
o Clear understanding of ROI analysis and forecasting is strongly preferred.
o Demonstrated leadership without authority capability is required.
o Excellent oral and written communication skills are required. The ability to understand and communicate technical, medical and scientific information to a variety of audiences is essential.
o Excellent strategic planning skills and hands-on work ethic.
o Executive presence with the ability to quickly establish credibility across all levels of the business
o Clear, decisive and strategic thinker, with the ability to translate strategy into commercial outcomes and actions
o Energetic, focused and motivated, capable of having an immediate impact on the business, sense of urgency
o Ability to operate at both a strategic and tactical level
o Consistency and reliability in pressure situations
o Passionate and energising with the ability to teach
o Fluency in English. Foreign language skills are a plus
o Willingness to travel 30% - 40% of the time

Differentiating Global Leadership Competencies
Strategic Thinking, Organization and Talent Development, Intellectual Curiosity, Collaboration & Teaming, Prudent risk-taking, Self-awareness & Adaptability

Education and Qualification
o A minimum Bachelors Degree is required.
o MBA is strongly preferred (with demonstrated leadership initiative)

AD CODE: J2W: JOBSCH

Primary Location:Europe/Middle East/Africa-Switzerland-Zug-Zug
Organization: Cilag GmbH International (8525)
Job Function: Marketing