HireDiversity

Job Summary

The purpose of this role is to lead and champion a portfolio of world-class international brands, to ensure the delivery of the regions profit, volume, and strategic brand building (equity) goals.  Key role responsibilities include: §  Develop country specific marketing mix (advertising, media, promotional programs and price management tactics) as well as evaluating and monitoring performance. §  Lead and direct external and internal resources to implement brand, channel, customer, and consumer strategies (Agencies, Trade Marketing, Sales) §  Develop strategic annual plans §  Optimize brand portfolio strategy §  Manage brand/portfolio P&L

Job Responsibilities

 

	Area of Responsibility		Key Elements
	Brand Portfolio Management		Define portfolio strategies for region Analyze and identify region opportunities and target consumers Drive brand positioning across all elements of the marketing mix consistent with portfolio strategies Provide input and active role on region program development Achieve region volume, profit, and brand health targets
	Brand building at the region level by managing short term and long term growth opportunities		Set brand goals and objectives à Drive brand positioning throughout the region Lead the strategic marketing direction for the brand in the region with an understanding of global brand, channel, customer and consumer objectives and strategies §  Complete approved research in support of Plan imperatives. §  Keep a brand health scorecard for the region’s key markets (as appropriate given data and budgets). Lead and Manage a cross functional team in the development of ATL/BTL programming (Creative Agency, Media Agency, PR, Trade Marketing, Sales) Develop country specific marketing mix (advertising, media, promotional programs and price management tactics) §  Develop local programming to support plan objectives. Evaluating and monitoring brand and program performance. Manage conflicting brand/market demands and balance long term and short term initiatives to ensure overall delivery.
	Planning		Collaborate with markets to develop region/local market area annual and 3 yr. plans Pre-plan Direct/Communicate In-market observation Evaluate & Adjust as necessary Support annual plans as it relates to brand/channel strategy, local consumer insights and resource allocation Financial planning assigned for brand programs and departments
	Stakeholder Coordination and Communication		Clearly communicate all International brand programs. Provide clear direction and demonstrate leadership through meeting timelines. Understand International brand strategies, link to country strategies and apply them to the development of International brand programs and creative messaging Seek to share learning’s and expand best practice principles throughout the region Develop and maintain positive, constructive business building relationships with internal team members and outside partners, retailers and vendors Manage the link with the Global brand teams and understanding of their resources and plans and translation of plans for use by International markets. §  Connect the U.S. MillerCoors brand teams (Miller Lite in particular) to programs and initiatives available for international markets and vice versa.

Knowledge, Skills & Abilities

	Education level and/or experience		· 6+ years marketing/sales experience within a blue chip consumer goods company is required preferably in strategic brand management. · MBA is preferred · Experience in executing ATL/BTL programming including local event activation, sales promotion, and retail merchandising through distributors and retailers. · Knowledge in the areas of: o    Brand portfolio management o    Executing brand strategies o    Marketing principles and techniques o    Marketing mix management o    Management of creative and promotion process · Sound understanding of sales and distribution · Refined skill base in providing creative direction to agencies and the evaluation thereof · Strong analytical background would be important with experience in analyzing information from a wide range of sources; including consumer data
	Skills and/or knowledge		· Management of broad range of marketing tools including strategic development, and planning, budgeting, business analysis, advertising, promotions, merchandising and research and analysis · Leadership skills - Success in motivating and inspiring a team to achieve results greater than individual actions and to instill confidence within the system. · Strong business acumen · Ability to manage complexity and ambiguity · Spanish and English language proficiency ·
	Other requirements		· Planning and organization · Able to persuade and negotiate effectively · Ability to recognize critical problems and opportunities and understand when to shift from analysis to action