HireDiversity

Ciudad de México, MX

Sr Brand Manager-000007WE

Description

"Johnson & Johnson companies are equal opportunity employers"

Description

The Consumer Sector of the Johnson & Johnson Family of Companies is dedicated to manufacture and commercialize healthcare products to enhance our consumer's life. Our portfolio includes high prestige and equity brands in categories such as baby care (JOHNSON'S®), skin care (LUBRIDERM® and NEUTROGENA®), oral care (LISTERINE®), women's health (CAREFREE®), OTC's (TYLENOL®, MOTRIN® & LOMOTIL®) among others. Our products are manufactured under the highest quality standards to satisfy our consumer's and customer's needs. Our vision: Bring science to the art of healthy living.

Searching the best talent for: Sr Brand Manager

General description

Leader of the positioning and equity builder for the brand and its portfolio through a strong and relevant targeted communication, based on true unmet consumer needs. Focus on developing and widen a strong product and marketing innovation pipeline for FMCG. Develop and implementation of media plan optimizing the ROI and all related strategies to ensure impact, eficiency and brand equity.

Main Responsibilities
- Lead the development, coordination, implementation and pursuit all strategies driven to the consumer: mass media plans, intern programs an CRM, samplings, promotions at the POS, education programs, PR by managing effectively suppliers and tracking their performance
- Prioritize and manage the brand ATL & BTL spending to ensure that Top & Bottom line results
- Accountable for establishing SOM objectives and ensure its achievement via the development and implementation of strategies for lead the businesses
- Responsible to lead new product innovation " on time" with complete market mix to drive flawless executions
- Full P&L responsibility

Position report to: Group Brand Manager

Cualificaciones

Qualifications

Minimum 5 years of marketing experience & 3 years in senior marketing assignments.

University Degree on Marketing, Business Administration or Engineering

Languages: Fully bilingual English-Spanish

High degree of FMCG & market understanding

HCC issues regulations for consumer and / or OTC products

Global Leadership Profile Competencies
- Strategic Thinking ~ driven to envision a better future; takes any role or job and makes it better; has relentless dissatisfaction with status quo; makes the customer central to all thinking; keeps the focus on driving customer value; motivated to leave things better than they were; a change agent
- Big Picture Orientation with Attention to Detail ~ able to operate in two "worlds" simultaneously e.g., growth and cost control, enterprise and operating company success; sees the why as well as the what; can zoom in or out as needed
- Collaboration and Teaming ~ puts interests of enterprise above own; works well across functions and groups; builds teams effectively; inspires follower ship; instills a global mindset
- Sense of Urgency ~ proactively senses and responds to problems and opportunities; works to reduce "cycle" time; takes action when needed
- Prudent Risk-taking ~ inner confidence to take risks and learn from experience; courage to grab opportunities or shed non-viable businesses
- Results and Performance Driven ~ assumes personal ownership and accountability for business results and solutions; willing to make tough calls; consistently delivers results that meet or exceed expectations; demonstrates a track record of people development; champions diversity; net exporter of successful talent

Other Competencies and skills
- Marketing in the retail industry, FMCG products
- Excellent Analytical Skills
- Outstanding presentations Skills
- Business & Account Planning and acumen
- Financial Ability
- Excellent knowledge of media planning and buying

Ubicación principal: America Latina-México-Distrito Federal-Ciudad de México

Organización: Johnson & Johnson Servicios Corporativos S. de R.L. de C.V. (7246)

Área: Product Management