Job Summary

This role is responsible for: · Assess impact and effectiveness of regional pricing strategies · Conduct promotion analysis, post-event analysis and modeling · Evaluate level of pricing execution by distributors and retailers · Analyze price promotional performance for key holidays · Analyze follow-up responses to local competitor pricing initiatives · Development of the monthly volume forecasts and casuals · Conduct due to analysis on volume, profit performance, and share · Conduct ad-hoc business performance analysis in support of the General Managers

Job Responsibilities

	Area of Responsibility		Key Elements
	Revenue Management: Pricing Strategy, Price Planning, Mix Management, etc.		§  Lead GI price planning, provide diagnostics and insights to local market dynamics; build distributor-level recommendations, align to price strategies and review with Corporate Revenue Management team §  Conduct business analysis on volume share, distribution, price performance, display performance, etc. §  Conduct price modeling efforts in the local market, focusing on price elasticity and price gap management, using tools and approaches formulated by Corporate Revenue Management teams §  Develop the appropriate Brand Ladder positioning & Pack Price Curves for the local markets, identifying opportunities to grow volume and/or profit §  Conduct promotional pricing event-level analysis to evaluate promo efficacy (e.g., ROI) & optimal tactics (e.g., depth, duration, frequency) §  Manage price promotion calendars and evaluation/recommendation of incremental requests for alignment with MUs goals (profit, share, volume, etc.) §  Conduct periodic pricing strategy diagnostics & benchmarking, including competitive analysis, retail price surveys, local market interviews, etc.
	Conduct Business Analysis		· Support the GM on weekly and monthly calls, GM reviews, distributor council meetings and other ad hoc requests as required · Develop the local area volume forecasts, incorporating business analysis insights, trends and causals §  In conjunction with the GM, develop the annual budgets for volume, revenue, marketing and price promotion spend §  Execute tracking of specific, strategic initiatives; e.g. ‘Big Rock’, Distribution Target, etc.

Knowledge, Skills & Abilities

	Education level and/or experience		· Four-year Undergraduate degree or equivalent experience required · 2-4 years experience in some aspect of pricing—planning, analysis, execution/application, or reporting—in a Fortune 500 company (preferably CPG), consulting firm, market information/research company (ACNielsen/IRI), or market research department · Knowledge of pricing and price promotion dynamics, preferably in a CPG, multi-tier pricing environment, and the ability to understand the long-term impact of pricing decisions · Experience in quantitative disciplines, e.g., statistics, applied economics, etc. · Excellent spreadsheet skills (functions/macros/VBA) and good relational database management skills (e.g., Access, enterprise databases) · Experience utilizing/interpreting syndicated volumetric and pricing data (e.g., ACNielsen, IRI) a plus · Knowledge of financial planning processes (e.g., P&L mgmt.) & valuation practices (e.g., NPV, EVA)  a plus
	Skills and/or knowledge		· Problem Solving:  Use a discipline process to define problems, identify root causes, evaluate data from a variety of sources, recognize patterns, generate alternative solutions, identify potential unintended consequences, and recommend the best solution. · Results:  Track record of exceeding goals and a bottom-line orientation; evidence of the ability to consistently take accountability and make good decisions through a combination of analysis, wisdom, experience and judgment. · Action Oriented:  Enjoys working hard and looks for challenges.  Able to act and react with speed even if limited information is available.  Not afraid to take charge of a situation when trouble comes; can overcome resistance and take unpopular stands when necessary. · Communication:  Express quantitative results clearly, concisely and effectively; ability to summarize & effectively explain complex information
	Other requirements		The individual must possess exceptional analytical aptitude, with a strong attention to detail.