HireDiversity

Europe/Middle East/Africa-United Kingdom-England

Bariatric Business Development Manager, North of England-00000A1X

Description

ETHICON SURGICAL CARE, a division of JOHNSON & JOHNSON MEDICAL LIMITED, is a global leader in developing and marketing patient focused innovation in wound care, surgical stapling and women's health. ETHICON SURGICAL CARE celebrates an impressive track record of sales performance, consistently delivering solid growth. As we plan for the future, it is critical that our sales organisation continues to be: effectively structured to deliver sustained growth, able to manage a developing product portfolio, and be aligned to meet the needs of our clinical and commercial customers.

Our Strategic Imperatives are:

Build Extraordinary Leadership & Organisational Capabilities

Anticipate & Shape the External Environment

Drive Growth through Innovation and Market Creation

Ensure Operational Efficiency and Compliance Excellence

In order to achieve our set goals & targets for 2013, we must:

Establish strong leadership pipelines and enhance organizational capabilities

Develop and implement an effective commercial strategy for the region and evolving environment

Effectively launch new products and drive growth through innovation

Improve our Sales Force Effectiveness and Compliance procedures

Job Description

The Bariatric & Metabolic market place continues to develop and will continue to evolve over the foreseeable future as Healthcare Professionals, the NHS, Hospitals and Patients realise the enormity of obesity and the associated metabolic co-morbidities. There is a huge clinical and economic impact that this disease continues to have throughout the UK. Public attitudes are also changing - we are now seeing many favorable and constructive articles in the media about the significant clinical impact that bariatric & metabolic surgery has on the health of affected patients, which will further create patient demand for these life saving procedures.

The purpose of this role is to drive sales growth and procedure numbers by effectively executing robust business plans to maximize our market share of products. Also key is to create, convert and develop services, to be able to provide an essential information link to the bariatric care pathway specialists (surgeon, dietician, nurse specialist, endocrinologist etc.) and budget holders (private hospital general managers, PCT commissioners &/or Trust business managers, etc.) to influence the growth of the market. The role also includes the implementation of various market access programs (GP referral program, presentation of bariatric and metabolic business cases to appropriate budget holders, local direct-to-patient marketing campaigns) to ensure growth of existing customers and future customers in this evolving NHS environment.

Key areas of responsibility are as follows:

- Execution of sales and marketing strategies to meet the bariatric and metabolic business objectives and sales targets
- Develop specialist knowledge of bariatric and metabolic products and procedures
- Identify, build and strengthen key customer relationships.
- Work with local territory managers to develop plans and objectives to drive product adoption
- Provide the necessary support and resources to create, convert and develop bariatric and metabolic programs into Centers of Excellence.
- Work with all departments to ensure a high level of customer service to our clients, proactively feeding back opportunities for improvement
- Effectively utilise professional education opportunities to maximize customer proficiency in using Ethicon Surgical Care products and bariatric and metabolic program resources.
- Optimise economic, market expansion tools and program efficiency resources to expand existing bariatric and metabolic programs.
- Plan and prioritise business opportunities for competitive conversions, new technology installation, and market expansion in assigned accounts.
- Drives product and procedure penetration including the uptake of new procedures in the market place, working effectively to identify sources of funding in the NHS to facilitate this through a clinical and economical business model.

Qualifications


Skills and competencies that would be required for this role are listed below:
- Excels at developing and maintaining effective working relationships with customers and key opinion leaders; follows integrity selling process;
- Strong sales background with competence in developing commercial arguments, supported by experience in negotiations, particularly with budget holder decision makers;
- Project Management experience at managing several projects to conclusion, on time and within budget;
- Effective communicator. Experienced in presenting complex customer clinical and budget issues to Senior Management, customers and stakeholders;
- Works effectively in teams and other business areas to ensure a coordinated approach to the marketplace;
- Self-starter. Looks for creative solutions and innovative approaches to everyday business;
- Knowledge of the medical device industry, Ethicon surgical care products, procedures, funding issues and how J&J operates;
- Can manage multiple demands, with a systematic approach to prioritisation and organisation of resources;
- Leverages available business resources and exploits information to understand changing market conditions at territory level;
- Proactively manages a self-development program in Commercial, HEO skills, procedure / product technical knowledge and leadership development, supported by management;
- Agile at making things happen through managing relationships and networks effectively, both within Ethicon Surgical Care and with key external stakeholders earning their trust and respect;

Other:
- Demonstrate honesty and ethical behaviour in all areas of responsibility.
- Act as a role model for J&J Credo values.
- Maintain thorough familiarity with your detailed personal Health & Safety responsibilities as described in the Company's Health & Safety policy.
- Adherence to UK Safe Fleet Policy.
- Adherence to Healthcare Compliance Policies.

Relevant experience or qualifications required:

The successful candidate will be confident, self-driven, highly competitive, customer centric and with a good understanding of the wider NHS environment. They should have relevant sales experience in secondary care and can demonstrate a successful track record in selling within the medical devices & diagnostics arena. Successful candidates will also have a strong affinity for working closely with others in a team and will show entrepreneurial behaviour. In addition, the ability to build strategic partnerships with key customers is essential.

We respectively request Government Officials to identify themselves as such on application; for the purpose of the Foreign Corrupt Practices Act. If you decide to apply for the position, any personal data which you provide shall be processed by Ethicon Surgical Care, a Johnson & Johnson company. Your personal data shall be processed for the purposes of recruitment, recruitment policy and selection.

Primary Location:Europe/Middle East/Africa-United Kingdom-England
Organization: Johnson & Johnson Medical Ltd. - fka -Ethicon Ltd. (7355)
Job Function: Marketing