HireDiversity

Description:


GENERAL SUMMARY



Responsible for developing long and short term marketing strategy. Collaborates with sales management to develop and implement proactive marketing approaches designed to capitalize on sales/marketing opportunities in existing and potential markets. Responsible for oversight of all marketing and product development. May be responsible for market research, direct marketing and RFP generation.

ESSENTIAL RESPONSIBILITIES

- Collaborates with sales management in developing long and short term marketing plans. Develops comprehensive marketing plans to meet overall business objectives.
- Provides management oversight in the areas of advertising and company communications. Develops and implements the overall communications strategy for assigned area.
- May oversee the proposal process. Ensures support to the sales and service organization meets or exceeds overall objectives.
- Oversees the design, development and implementation of new products that meet the customer's needs and organizational goals. Encourage new product ideas and fosters shared understanding of product/market concepts that are pertinent to target markets.
- May manage the creation and delivery of direct mail programs. Maintains and expands direct mail databases to increase plan enrollment.
- May organize and direct activities related to sales database management and reporting. Supports the sales organization by ensuring report generation meets information requirement.
- Manages department performance within annual budget.
- Recruits, develops, and motivates staff. Initiates and communicates a variety of personnel actions including employment, termination, performance review, salary reviews, and disciplinary actions.
- Performs other duties as assigned.

Qualifications:

JOB SPECIFICATIONS

- Bachelor's degree or equivalent experience. Master's degree preferred.
- Extensive experience (10+ years) in a management role.
- Thorough understanding of marketing and sales principles and techniques, previous experience in product management, strategic market planning, and product development.
- Excellent interpersonal, leadership negotiation and communication skills.
- Strong analytical and problem solving abilities.
 

Coventry Health Care is an Affirmative Action/Equal Opportunity Employer, and we are committed to building a talented and diverse team.

Job: Executive/Senior Level Officials and Managers
Primary Location: Plano, TX, US
Other Locations: Salt Lake City-Utah-United States,St. Louis-Missouri-United States
Organization: 37200 - Coventry Product Services, Inc
Schedule: Full-time
Job Posting: 2013-02-01 00:00:00.0
Job ID: 1310425