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Europe/Middle East/Africa

EMEA Product Manager - Solid Tumors-00000A3E

Description

EMEA PRODUCT MANAGER, Solid Tumors

The European Product Manager (EPM), reporting to the Integrated Brand Value Team Leader (IBVTL), executes EMEA brand strategy, ensuring Operating Companies Product Managers have guidance and support to prepare and implement commercial activities as defined in the brand plan.

Working within cross-functional teams the EPM develops tactical tools and materials to drive optimal launch and best brand positioning. In addition, the EPM is responsible for monitoring and controlling the performance of the brand and its commercial strategy.

In this role, the EPM gathers information and develops relations with key stakeholders in order to identify opportunities and risks within current plans and to ensure the product meets unmet customer needs.

KEY RESPONSIBILITIES:

- Supports the IBVTL in developing the EMEA brand strategy ensuring alignment to global branding and positioning, by providing understanding of EMEA cultures, economies and pressures
- Executes the EMEA brand strategy and works in close collaboration with Operating Company Product Managers to prepare and implement commercial activities as defined in the brand plan, working within agreed budget and resource allocation, continuously looking for synergies and sharing best practices across Operating Companies to increase effectiveness and efficiency
- Supports the IBVTL in ensuring that Value Excellence is incorporated into all aspects of the Local and Regional commercial strategy and tactics maintaining and updating the Brand Value Plan, by following the Value Excellence framework in accordance to product life cycle stages
- Partners with cross-functional team (Integrated Brand Value Team) to ensure that the brand meets the defined unmet customer needs and key stakeholders realize the economic and value proposition
- Develops marketing materials that support brand positioning within the different product life cycle stages, capitalizing on the complete channel mix across EMEA including new digital capabilities
- Implements and monitors systems and metrics to reflect brand performance, tactics and channel effectiveness
- Contributes to the development of market access strategies due to own understanding of the importance of Health economic analysis into life cycle plans, brand strategy and pricing & reimbursement strategies
- Implements and monitors pre-determined market evolution indicators in target segments. This activity will enable early insight and development of corrective measures
- Gains understanding of EMEA cultures, economies and pressures having impact on the business
- Scans and screens the market place to ensure the product meets unmet customer demands and key stakeholders realize the economic and value proposition
- Develops relationships with EMEA key scientific and business opinion leaders to support the brand positioning conveying brand awareness messages and to capture input in order to better define and execute the brand strategy
- Analyses information gathered to identify opportunities and risks within current plans to enable early insights and development of corrective measures.

Qualifications


- 3 to 5 years of progressive commercial experience in the Pharmaceutical Industry is required with experience of working within highly matrixed environments and cross functional teams
- Fluent in English
- A minimum of a Bachelor's degree is required. An advanced degree in business or life sciences is preferred
- Demonstrated ability to manage existing brands and/or development and implementation of brand strategies for new products
- Experience in sales and marketing, working with and developing customer relations
- An understanding of the role of all key stakeholders and functions in the development of brand strategy
- Prior experience in working with external agencies and vendors is required
- Must exhibit behaviors aligned to the J&J Global Leadership Profile including but not limited to: integrity-credo based actions, collaboration and teamwork, sense of urgency and results driven
- Janssen EMEA competencies (with main focus on Brand Strategy and Execution)
- This position requires up to 25% travel

Primary Location:Europe/Middle East/Africa
Organization: Janssen Cilag S.A.S. (7825)
Travel:Yes, 25% of the time
Job Function: Marketing