HireDiversity

Shanghai, CN

New Product Development Marketing Manager - Shanghai-000008UC

Description

1) Partner with NPD marketing director to develop and implement new product strategies to drive growth in China
- Partner with Global marketing & China commercial team to develop China Portfolio strategy to address value segment and China disease specific trends.
- Develop China market landscape and competitive assessments
- Design & implement a market research plan for China to gather and prioritize the customer insights and customer unmet needs
- Partner with R&D to create and validate product concepts to deliver on prioritized customer requirements while managing trade-offs
- Prepare business case & align with key stakeholders
- Develop China product marketing strategy including segmentation, targeting, postioning, and pricing and partner with global marketing on branding.
- Identify and prioritize key claims required for commercial success and partner with Evidence Generation Team to develop strategies and plans.
- Ensure China launch plans are comprehensive, rigorous and strongly aligned with country commercial marketing and sales teams

2) Leadership, Collaboration, and Teamwork
- Lead and champion projects through front end and product development process, ensuring strong sponsor & stakeholder alignment
- Collaborate with cross-functional team including but not limited to R&D, RA, QA, Finance, market access, global marketing, commercial marketing

Qualifications

- Maturity
- Leadership
- Team work
- Business judgment
- Project management
- Communication - English and Chinese highly preferred, and cross cultural
- Ability to excel in a cross culture enviroment
- 7+ years Sales/marketing experience
- Analytical/technical skills
- Knowledge of market research techniques and "front end" process of gathering customer insights preferred
- Knowledge of medical device industry preferred
- MBA degree preferred
- Medical education background preferred

Primary Location:Asia Pacific-China-Shanghai-Shanghai
Organization: Johnson & Johnson Medical Shanghai Ltd. (7055)
Job Function: Market Research