The Category Manager develops critical insights and solutions for their assigned chain account(s) to grow the size and the value of the customer’s beer category, while capturing a disproportionate share of growth.
The Category Manager is also the primary MillerCoors representative to the customer for all category management processes and expertise. This position addresses complex business opportunities by leveraging multiple data sources, tools and analytics, shopper insights, along with a deep understanding of the TBA category and the retail environment.
This position requires a high degree of customer facing interaction. The Category Manager must be able to synthesize their insights and solutions into rationally persuasive communications. This work is done collaboratively with the account selling team(s) to build strong relationships between MillerCoors and our retail and distributor partners and realize our mutual business objectives.
- Bachelors degree required A minimum of 5 years data analysis / category management experience within a consumer goods company is required Sales experience beneficial
- Planning experience beneficial Strong computer skills (Microsoft Office tools) (Proficiency in Access and Expert in Excel highly desired)
- Proven ability to use data and analytics to develop insights. Use of consumption databases i.e. ACNielsen, IRI
- Familiar with consumer panel data and shopper data i.e. Nielsen Homescan, dunnhumby, Spectra Understands chain sales, retail and distributor operations
- Understands tools and techniques to merchandise and market at retail. Knowledge and skills to prepare for and participate in the selling process
- Strong knowledge of category management processes and application, and understands impact to the business. Understanding of in-store execution practices and AMPPS tactics applications.