Job description
The Enterprise Marketing Management (EMM) Solution Consultant is the day to day face of the EMM Solution Team to IBM's customers. The EMM Solution Consultant is responsible for understanding customer needs, designing solutions to meet those needs, and configuring marketing automation products to implement those designs.
The EMM Solution Consultant normally works with major products in the Unica marketing automation product suite â?? especially Unica Campaign, Interact, and Marketing Operations â?? and also with IBMâ??s EMM SaaS solution, IBM Coremetrics Digital Marketing Optimization Suite. Common EMM Solution Consultant tasks include:
1. Conduct client interviews to understand client EMM requirements
2. Analyze client requirements to determine how to best support them
3. Design campaigns using advanced analytics, including customer segmentation, offers, and treatment groups
4. Implement and unit test automated marketing campaigns
5. Determine and document marketing operations requirements
6. Design new marketing operations processes, workflows, and procedures
7. Automate and unit test marketing operations processes, workflows, and procedures
8. Design real-time interactive marketing campaigns via websites, point-of-sale systems, call centers, mobile applications, and so on
9. Implement and unit test real-time interactive marketing campaigns
10. Assist in integrating EMM solutions with other enterprise systems
11. Design and conduct User Acceptance Testing for EMM solutions to ensure output meets client requirements
12. Train users on EMM tools and product suites
13. Assist as needed in deploying EMM solutions into production
14. Assist IBM clients in evolving their marketing organizations to adopt new EMM technologies and processes
For more information on our world-class Application Innovation solutions and services, please visit: http://www-935.ibm.com/services/us/gbs/ais/
It is also expected that newly hired resources into the Global Business Services U.S. practice live within a reasonable commuting distance (generally 50 miles) of the following cities: Atlanta, GA; Boston, MA; Charlotte, NC; Chicago, IL; Cincinnati, OH; Columbus, OH; Cleveland, OH; Dallas, TX; Denver, CO; Detroit, MI; Hartford, CT; Houston, TX; Kansas City, MO; Los Angeles, CA; Miami, FL; New York City, NY and surrounding area; Philadelphia, PA; San Francisco, CA; and Washington, DC.
Help Build A Smarter Planet.
Visit ibm.com/start/consulting to learn more. http://www.ibm.com/start/consulting/ais
Required
- Bachelor's Degree
- At least 1 year experience in Marketing automation applications such as Unica, Aprimo, or SAS
- At least 1 year experience in Defining client EMM requirements and designing marketing automation business solutions
- At least 1 year experience in Implementing campaign management or marketing operations management solutions
- Readiness to travel Up to 4 days a week (home on weekends-based on project requirements)
- English: Intermediate
Preferred
- Master's Degree
- At least 3 years experience in Marketing automation applications such as Unica, Aprimo, or SAS
- At least 3 years experience in Defining client EMM requirements and designing marketing automation business solutions
- At least 3 years experience in Implementing campaign management or marketing operations management solutions
- English : Fluent
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IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.