HireDiversity

Zug, CH

Regional Product Marketing Manager - EMEA-000008NK

Description

LifeScan is a division of Cilag GmbH International; both companies belong to Johnson & Johnson family of companies. LifeScan is engaged in the manufacturing, global distribution and marketing of blood glucose monitoring systems for diabetic patients with markets spanning across Europe, Middle East and Africa, Canada, USA, Asia Pacific and Latin America to create a world without limits for people with diabetes. In order to meet market needs, LifeScan has centralized its logistics structures, distribution and finance processes.

Role Description:

1. Product Marketing, OneTouch Ultra & Delta Platform
• Act as a point of contact between EMEA, local markets and Global Strategic Marketing (GSM)
• Proactively understand the insights and needs of patients and healthcare professionals in the EMEA region.
• Proactively understand the operating models and business environments of local EMEA markets.
• Work with business insights to develop, manage and maintain market understanding.
• Liase closely with the GSM team to produce, distribute and maintain appropriate marketing materials, including customer-facing presentations, sales collateral, documentation, website content, demos, business case / ROI tools and competitive positioning.
• Develop customer-centric programs and sales cycle materials and/or adaptation of key initiatives that help drive new patient acquisition, compliance and retention.
• Support post launch claims strategy and development/approval of new marketing claims
• Ensure executional excellence in local markets
• Provide timely input to global franchise product innovation to reflect EMEA requirements, opportunities and priorities.
• Oversee project management activities for the OneTouch brand and provide tracking and reporting on all key projects.

2. People Leadership
• Work in conjunction with GSM and local markets to develop initiatives that drive incremental growth.
• Establish and maintain strong relationships with key external and internal stakeholders to attain business results.
• Ability to work cross-functionally.

3. CREDO Leadership
• Embodies the Credo in all internal and external interactions and conducts business in compliance with ethical and legal requirements.

Qualifications


Education and Qualification
• Bachelors Degree is required
• Experience in Marketing with minimum. of 3 to 5 years experience
• Ability to travel approx. 30% of time
• Fluency in English. Additional European languages a plus.
• Strong communications and presentations skills
• Additional experiences in:
- Medical device environment or a regulated industry is preferred

Primary Location:Europe/Middle East/Africa-Switzerland-Zug-Zug
Organization: Cilag GmbH International (8525)
Job Function: Marketing