HireDiversity

Zug, CH

Regional Brand Manager Patient Marketing-00000A8U

Description

LifeScan is a division of Cilag GmbH International; both companies belong to Johnson & Johnson family of companies. LifeScan is engaged in the manufacturing, global distribution and marketing of blood glucose monitoring systems for diabetic patients with markets spanning across Europe, Middle East and Africa, Canada, USA, Asia Pacific and Latin America to create a world without limits for people with diabetes. In order to meet market needs, LifeScan has centralized its logistics structures, distribution and finance processes.

Role Description:
Responsible in contributing towards the short and long-term delivery of PATIENTS & SERVICES innovation within the area of a diabetes management across EMEA to drive value for patients, consistent with the overall Diabetes franchise mission & strategy.

Geographical scope: Europe Middle East and Africa

Key Responsibilities:
1. Strategy and Brand
Actively participates and supports the creation development and execution of the PATIENT strategy, positioning, concept design, and executing plans.
o Work "cross sector" with other parts of Johnson & Johnson (like IT, supply chain Etc) to support the development of a comprehensive patient solution
o Collaborate with business and customer insights in obtaining and analyzing market research data to identify customer needs, segments and key positioning, pricing and product opportunities.
o To distil the voice of the customer, and the voice of commercial partners & translate to patient needs.
o Partake in shaping the global branding, positioning, and marketing strategies.
o Deliver PATIENTS & SERVICES from concept to commercialization:
o Development and management of product/program work plans
o Contribute to the development of business strategies
o Actively contribute to the research and development strategies and plans which identify and qualify new PATIENTS & SERVICES
o Development and monitoring of operational and financial metrics
o Maintaining, renewing and expanding business within assigned areas and identifying and pursuing business expansion opportunities with strategic alliances
o Lead the competitive market analysis and development strategies for PATIENTS & SERVICES.

2. Financial:
o With Medical Affairs and Market Access, support the development of client specific analysis describing the effect of programs on quality outcomes and healthcare costs

3. Processes & Knowledge
o Part of the team in fostering creative , innovative, and results oriented environment with key functional areas (e.g. sales), EMEA country teams, and agency partners through effective business partnering sessions and communications, with effective resource planning that adjusts quickly to a shifting competitive landscape, and by creating streamlined efficient decision-making processes.
o Ensure timely and appropriate systematic documentation of new product and services development tools and processes including business planning, standard operating procedures, stage gate, (regulatory/legal copy clearance), claim development.
o Manage third party relationships as required, coordinate implementation of pre-launch and launch programs for new product and services
o Perform continuous quality improvement activities and intervention effectiveness studies.
o Manage multiple projects
o Oversee implementation and evaluation of all activities within assigned relationships to ensure that goals and objectives are accomplished within prescribed time frame and budget as it relates to assigned product.

4. CREDO Leadership
o Embodies the Credo in all internal and external interactions and conducts business in compliance with ethical and legal requirements.
5. People Leadership
o Motivates, inspires and influences others across the organization and enterprise to achieve results
o Fosters a culture for innovation.
o Recruits and hires the right people.
o Builds, manages and develops the Marketing team.
o Develops, coaches and engages talent, and ensures bench strength for the future.
o Establishes and maintains strong relationships with key external and internal stakeholders to attain business results.

Qualifications


Experience:
A minimum 5 years of successive track record in portfolio management, product and services development and/or strategic marketing experience in EMEA is required.
Additional experiences in:-
o Consumer/Pharma OTC & Medical device environment preferred, other regulated industry experience of benefit.
o Developing and executing consumer / patient marketing and promotional programs across a variety of media, particularly digital;
o Creation of clear marketing requirements documents and plans;
o Strategic utilization of market research techniques is required.

Key skills and attributes:
o Understands how the business operates through multi-cross functional experiences, with emphasis on marketing and sales experience applied in varied contexts - customers, competitors, markets, products, geographies, etc .
o Demonstrated success at leading, interdependent partnering and management of cross-functional teams; demonstrated ability to work cross-culturally and influence/inspire people without daily face-to-face interactions.
o Core consumer marketing skills (i.e. branding, positioning, claims, packaging, messaging, agency management) is required.
o Strong presentation and communications skills are required.
o Operational excellence and exceptional business and financial acumen
o Clear understanding of ROI analysis and forecasting is strongly preferred.
o Demonstrated leadership without authority capability is required.
o Excellent oral and written communication skills are required. The ability to understand and communicate technical, medical and scientific information to a variety of audiences is essential.
o Excellent strategic planning skills and hands-on work ethic.
o Executive presence with the ability to quickly establish credibility across all levels of the business
o Clear, decisive and strategic thinker, with the ability to translate strategy into commercial outcomes and actions
o Energetic, focused and motivated, capable of having an immediate impact on the business, sense of urgency
o Ability to operate at both a strategic and tactical level
o Consistency and reliability in pressure situations
o Passionate and energising with the ability to teach
o Fluency in English. Foreign language skills are a plus
o Willingness to travel 30% - 40% of the time

Differentiating Global Leadership Competencies
Strategic Thinking, Organization and Talent Development, Intellectual Curiosity, Collaboration & Teaming, Prudent risk-taking, Self-awareness & Adaptability

Education and Qualification
o A minimum Bachelors Degree is required.

Primary Location:Europe/Middle East/Africa-Switzerland-Zug-Zug
Organization: Cilag GmbH International (8525)
Travel:Yes, 25% of the time
Job Function: Marketing