Company Profile:
Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.
Look in your fridge, or on the bathroom shelf, and you're bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.
Our Corporate Strategy aims to double the size of our business while reducing our impact on the environment by 2020. As a result, in the months and years to come, we envisage many opportunities for our staff to progress and gain vital experience. It's never been such an exciting time to join the Unilever team.
We are currently looking for an Assistant Brand Manager - Home Care
Department: Brand Building - Marketing
Job Position: Assistant Brand Manager - Home Care
Reports to: Home Care Brand Manager
Location: Dubai, United Arab Emirates
Main purpose of the role
· Responsible for ensuring that all brands / projects under his control achieve their agreed objectives
· Key focus will be to continue building on the positive momentum of Home Care through right marketing BTL activities that support the brand positioning.
· Strongly manage the operational side through managing different functions and building team alignment.
· Must have the ability to run a profitable national portfolio whith firm grasp of financial impact on marketing plans.
Main Accountabilities:
1. Planning
&bull Prepare Annual and Long term plans for the brand and projects, based on agreed strategy to indicate tonnage forecast, advertising and promotion plan, market research plan and marketing appropriation.
2. Lead other functions to achieve the final short and long term objectives of the brand.
A. Marketing Research
&bull Monitor consumer research and draw conclusions on brand performance. Recommend corrective actions based on research findings.
B. Product / Packaging Development
&bull Roll out promotional packaging changes in local market.
C. Advertising
&bull Prepare brand advertising strategies and programme, based on agreed strategy
&bull Develop and execute communication plans
&bull Work with BTL and ATL agencies to launch full 360 plan
D. Promotion / Merchandising
&bull Prepare promotion plans with category operations team
&bull Develop shelf planograms and on shelf and off-shelf merchandising plans with customer marketing
E. Control
&bull Activity timing: Ensure that all activities are completed On time and In Full
&bull Budgets: Ensure that all brands / projects expenditure is kept within agreed budget
F. Monitoring
&bull Brand elements: Monitor all brand elements-advertising, product, packaging, promotion price, cost etc-recommending modifications and improvements where necessary.
&bull Monitor day to day operations on the brand from all function sides to have plans in place on time.
&bull Monitor competition actions and ability to react fast.
&bull Brand Data: Review all brand / market data - sales audit, competition, distribution etc - to detect areas of weakness / strength and recommend correcting action.
Critical success factors of the job
Key competencies (max 5)
· Global Mindset - Drive business growth by working strong cross functional teams. Ability to spot growth opportunities where others do not. Ability to make the best out of available global Unilever resources.
· Bias for Action - An action oriented person who cares more about winning in the market than winning an internal debate. Active and decisive in his decisions.
· Team alignment - Can work with cross functional teams. Ability to motivate, align, and lead different teams internally and externally.
Key skills
· University graduate, Bachelor degree holder. MBA preferred.
· Brand Marketing Planning: Create and apply Global BVP plans within a national profitable Brand Marketing Plan that builds the brand in key channels & moves the brand equity towards the global vision.
· Communication Deployment: Deploys communication content in the local markets at all relevant consumer touch points.
· Monitoring and Implementing Solutions: Evaluate performance of national support plan against KPI's to improve Return on Investment and achieve business objectives.
· Strategic influencing: Ability to influence the board members and other functions to follow the plans placed and ability to lead other functions to react fast to competition.
· Multi tasking: Ability to work on more than one thing at a time without losing the planning part.
Relevant Experience/ Years of Experience
Two to three years of relevant FMCG marketing experience in a local or multinational company (Preferably), with exposure to market research, consumer understanding, sales operation and innovations process.
To Apply:
To apply, please visit our careers website and take a few minutes to create your profile and do your job submission. Your application will be reviewed against our requirements and we will be in touch you with an update on the status of your application.
Candidates who have applied can access their status update through the candidate tracking link.