Sr. Brand Development Manager, Body Care NA
Job Summary:
We lead the Body Care NA category with a portfolio of brands including Vaseline, Suave, ST Ives and Dove. We are seeking a Regional Brand Development Manager to take on this charge and help drive the regional Body Care Category strategy for North America. Key focus will be brand equity building for our brands in the US & Canadian market place, working closely with the global team (co - located) and BB teams to identify a clear path to growth.
Specifically we are seeking someone who:
- Can understand the consumer and translate this knowledge to create insightful communication and innovation.
- Is comfortable leading and receiving regional and global brand development initiatives.
- Can develop and deliver inspiring briefs to technical teams, agency teams and other creative teams to deliver amazing product mixes and communication
- Can effectively manage teams and collaborate across global BD and regional BB
Understands key performance metrics
Duties & Responsibilities:
1. Lead and excite internal cross-functional teams to deliver at least 3-4 globally-led and regionally-led innovation projects that support larger brand strategy for NA.
For regional projects, drive and manage every aspect of the innovation from project creation to launch including insight/concept development and testing, product/packaging development and testing, financial business case development, display development and retailer sell-in.
For global projects, serve as project leader with NA cross-functional team, responsible for shaping global project to meet NA consumer requirements and implementing within the region.
2. For new NA innovations, media or channel specific advertising opportunities, co-develop focused inspiring briefs to lead the advertising agency to deliver world-class communication. Help lead digital thinking.
3. Must gain solid understanding of the NA consumer and competitive personal care market. Work with Market Research to develop and implement a NA consumer learning plan when required and on specific project related market research plans.
4. Work closely with cross functional teams:
- Supporting global brand key vision, architecture, innovation and communication
- Achieving regional vision, mission and ambitions
- Lead a multitude of cross-functional and agency teammates.
- Help drive business to sustain double-digit growth rates in NA.
- Co-manage innovation development budget with global partners.
Key Requirements:
- Bachelors Degree
- Post graduate business study (MBA) or equivalent experience
Work Experience:
This position requires demonstrated performance in the required marketing skills and Unilever competencies. As a reference point, the following are guidelines:
- Clear demonstration of external orientation, team leadership, team commitment, influencing others
- 6 - 10 yrs experience in any of the following areas: Brand Marketing, Brand Development, Brand Building.
- Demonstrated ability to understand a consumer target and position a brand, project, innovation around consumer insights
- Experience leading agencies (esp. writing insightful briefs that led to great consumer relevant work)
- Solid demonstration of successful business results
- Ideally experience in either Body Care or Face care
- Project management experience (global is a plus)
- Can demonstrate strength in strategic thinking/portfolio management
Key Professional Skills:
- Brand equity management
- Consumer understanding
- Brand communication
- Brand innovation
- Brand marketing
- Project management
- Objective analytical power
- Entrepreneurial drive
Unilever offers a competitive compensation package which includes: Medical & Dental Plans, Life Insurance, including eligible spouses, domestic partners & children; Health Care Flexible Spending, Dependent Care, Retirement & Savings Plans, Tuition Reimbursement, Paid Vacation and Holidays.
Job Summary:
We lead the Body Care NA category with a portfolio of brands including Vaseline, Suave, ST Ives and Dove. We are seeking a Regional Brand Development Manager to take on this charge and help drive the regional Body Care Category strategy for North America. Key focus will be brand equity building for our brands in the US & Canadian market place, working closely with the global team (co - located) and BB teams to identify a clear path to growth.
Specifically we are seeking someone who:
- Can understand the consumer and translate this knowledge to create insightful communication and innovation.
- Is comfortable leading and receiving regional and global brand development initiatives.
- Can develop and deliver inspiring briefs to technical teams, agency teams and other creative teams to deliver amazing product mixes and communication
- Can effectively manage teams and collaborate across global BD and regional BB
Understands key performance metrics
Duties & Responsibilities:
1. Lead and excite internal cross-functional teams to deliver at least 3-4 globally-led and regionally-led innovation projects that support larger brand strategy for NA.
For regional projects, drive and manage every aspect of the innovation from project creation to launch including insight/concept development and testing, product/packaging development and testing, financial business case development, display development and retailer sell-in.
For global projects, serve as project leader with NA cross-functional team, responsible for shaping global project to meet NA consumer requirements and implementing within the region.
2. For new NA innovations, media or channel specific advertising opportunities, co-develop focused inspiring briefs to lead the advertising agency to deliver world-class communication. Help lead digital thinking.
3. Must gain solid understanding of the NA consumer and competitive personal care market. Work with Market Research to develop and implement a NA consumer learning plan when required and on specific project related market research plans.
4. Work closely with cross functional teams:
- Supporting global brand key vision, architecture, innovation and communication
- Achieving regional vision, mission and ambitions
- Lead a multitude of cross-functional and agency teammates.
- Help drive business to sustain double-digit growth rates in NA.
- Co-manage innovation development budget with global partners.
Key Requirements:
- Bachelors Degree
- Post graduate business study (MBA) or equivalent experience
Work Experience:
This position requires demonstrated performance in the required marketing skills and Unilever competencies. As a reference point, the following are guidelines:
- Clear demonstration of external orientation, team leadership, team commitment, influencing others
- 6 - 10 yrs experience in any of the following areas: Brand Marketing, Brand Development, Brand Building.
- Demonstrated ability to understand a consumer target and position a brand, project, innovation around consumer insights
- Experience leading agencies (esp. writing insightful briefs that led to great consumer relevant work)
- Solid demonstration of successful business results
- Ideally experience in either Body Care or Face care
- Project management experience (global is a plus)
- Can demonstrate strength in strategic thinking/portfolio management
Key Professional Skills:
- Brand equity management
- Consumer understanding
- Brand communication
- Brand innovation
- Brand marketing
- Project management
- Objective analytical power
- Entrepreneurial drive
Unilever offers a competitive compensation package which includes: Medical & Dental Plans, Life Insurance, including eligible spouses, domestic partners & children; Health Care Flexible Spending, Dependent Care, Retirement & Savings Plans, Tuition Reimbursement, Paid Vacation and Holidays.
Please note: as part of the job application, you will be asked to complete an online assessment. Completion of the assessment is mandatory in order to be considered. Please allow yourself plenty of time to complete both the application and assessment. If the assessment is filled out partially or not at all, it will adversely affect the progress of your application. Please be aware that you will have to complete the assessment at once as you will be unable to return to it later.
Unilever is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.
Employment is subject to verification of pre-employment drug-screening results and background investigation.