First Asian-American Station to Launch
August 25, 2004
The nation's first 24-hour Asian American television network, ImaginAsian, will premiere on Aug. 30 and reach 5 million households as a result of new distribution agreements with Equity Broadcasting Corp. In addition to previously announced carriage in Las Vegas, Ventura, Calif., and Denver, ImaginAsian will also broadcast in Atlanta, Seattle, and Minneapolis.
The channel, the first to provide pan-Asian coverage, will offer an extensive library of VOD and pay-per-view content. With 12 million Asians currently residing in the United States, the channel will no doubt pick up a heavy following right off the bat, offering series from South Korea, anime and drama from Japan, classic kung-fu, a Chinese reality dating show, as well as Vietnamese, Cambodian, and Indian programming. All will have English subtitles and hosts and announcements in between programming will be in English.
In addition, the company has made a seperate agreement with Equity for a satellite uplink, so the channel will be carried on the Galaxy Satellite.
Source: Media Post Communications