Qualitative

As mankind evolves, human behaviour becomes increasingly complex and layered. In this changing environment researchers continue to seek new ways of examining the essence of modern man’s life today. Qualitative 2009 revisits the mission of the qualitative researcher to capture in-depth insight into human needs, wants and the motivations that govern this behaviour. In Marrakech, ESOMAR Qualitative 2009 will dive into understanding theses changes and exploring the impact of social interaction on the individual and on brands.

Website: www.esomar.org/qualitative